What is SEO?
October 20th, 2020
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic
Relevance and authority.
People go to Google to ask questions and receive answers. Google’s #1 priority is to answer the user’s question as quickly, as accurately, and as reliably as possible. If someone visits Google and has trouble finding the answer they’re looking for, Google considers that a poor experience. Therefore, Google is very particular about which websites they display first.
SEO is one of the few acquisition channels with true scale. If done correctly, it gives your website an immense amount of traffic for free, which you can then convert to users/customers. The only cost to develop SEO is an engineering opportunity cost.